It's spooky season again, which means all things creepy and terrifying-vampires, werewolves, zombies, and low-performing blog posts.

If that last one made you want to hide under a blanket, you're in the right place. Just like zombies can rise from the dead, your old marketing content can come back to life. It's called a content refresh, and there's nothing supernatural about it.

A refresh updates your old material and infuses it with new life. It's like a vampire bite, only without the bloodshed.

Sound better than a fun-sized Snickers and a horror movie marathon? Keep reading for some spooktacular ways to bring content back to life.