Skybound started as a single comic book: The Walking Dead. The dark, dystopian zombie comic quickly gained avid readers worldwide and eventually landed a TV show based on and titled under the same name.

With one successful comic-turned-TV-show under their belt, Skybound went all-in on expanding the eCommerce side of their business, and email marketing soon found its way to center stage. However, their current email provider wasn't performing the way they needed.

A switch from Sendgrid to Sendlane helped Skybound improve deliverability and increase AOV by 58% in the first 6 months.