Over the last few years in helping companies roll out new commerce initiatives I've run into a conversation from some of my more technically advanced customers who tell me, "We want headless!" There's been a lot of buzz in the market as well. But what does it mean to go headless? What are the advantages and the challenges?

This is the first of a series of articles where I'll talk with experts and examine the pros and cons of a headless approach. My goal is to empower my fellow commerce professionals to make the right choice for their team and for their business.