Associated with
Nic Zangre
Posted Jun 28, 2023
•
6 min read
5 Pitfalls & Fixes for B2B Attribution Adoption
Attribution is #complicated, and what makes it so difficult is organizing data in a sequential manner so that it can be analyzed. This difficult task may seem daunting, but once perfected, it unlocks several meaningful insights about your customer journey – not just how much "credit" a campaign should get.
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