Your Customer Data's a Goldmine, Here's Your Pickaxe
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Robert M. Heger Robert M. Heger
Posted Jun 22, 2019 17 min read
Your Customer Data's a Goldmine, Here's Your Pickaxe

Personalization at scale is the only answer, where practicing the four D's: customer data collection, decision-making, designing engagements and the delivery of experiences distinguish the leaders from the laggers.

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