DTC Retail and the New Customer Journey: How Brands Can Deliver a Better Experience All Along the Purchase Funnel
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Lee Zucker Lee Zucker
Posted Jul 9, 2020 5 min read
DTC Retail and the New Customer Journey: How Brands Can Deliver a Better Experience All Along the Purchase Funnel

Creating great customer experiences is integral to the success of direct-to-consumer (DTC) brands. It's in their DNA: "Direct to consumer" means, well,

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