Embracing the Experience Economy: Exclusive Q&A with Oracle's Rob Tarkoff and Michael Krigsman of CxOTalk
Embracing the Experience Economy: Exclusive Q&A with Oracle's Rob Tarkoff and Michael Krigsman of CxOTalk
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In recent years, organizations have started to understand the importance of customer experience (CX) as a key differentiator. Driving this is the "Experience Economy," a dramatic shift in the power that consumers have that is inspiring companies to rethink, retool, and revamp CX in entirely new ways. Data, intelligence, and experiences must all be connected across marketing, commerce, sales, and service in order to win in the Experience Economy.

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