Personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric messaging, you may experience a few hiccups. These blips, while somewhat embarrassing, are red flags for larger problems at hand. What are the most common personalization mistakes, and what do they mean for your business?
Read below to find out