Social media marketers have grown familiar with Facebook, LinkedIn, and Instagram advertising over the years. But what about TikTok ads? In 2022, TikTok's revenue from advertising saw a significant increase of 200% year over year, reaching a total of $11.04 billion. What TikTok advertising options are there? What advertising objectives should you set? How much do TikTok ads cost? Let's dissect the anatomy of TikTok ads. Why Run TikTok Ads? If you're still using TikTok organically, you might be wondering why you should run TikTok ads. Here are some key reasons to assign some budget to the platform: TikTok revenues