Posted Mar 12, 2024
•
5 min read
The Strategic Importance of an Integrated Marketing Stack
The meteoric rise of Scott Brinker's Marketing Technology Landscape continues to amaze, confuse, and delight both technology suppliers and their valuable users across the 11,038 solutions which comprise the annual Supergraphic. Only five short (long?) years ago, there were only 5000. From the viewpoint of Upland Software, a technology provider spanning email, SMS messaging, and [...]
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