How the Customer Journey Map Is Evolving: A Guide for CMOs
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Posted Sep 12, 2023 6 min read
How the Customer Journey Map Is Evolving: A Guide for CMOs

Take a moment to think about the last big ticket item you purchased. What types of things did you do before making that purchase? How did you research your options? What helped you make a decision? For me, it was a laptop. I spent time visiting multiple websites to read about the laptops I was considering. I watched some YouTube reviews. I hummed and hawed, and asked my friends what they would choose. I went in store and spent time playing around with the laptops they had on display. I looked on Reddit to see what others were saying. It

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