The most ideal and organic way to grow your business is by referral. Success in any industry can be attributed to "who you know" or "word of mouth."

There's a certain degree of responsibility that comes with referring a friend to a business or a product. Can they trust you? What if they end up hating it? What if it ruins your credibility if what you recommend doesn't yield the same positive outcome for them as it did for you?

There's also a reasonable amount of psychology behind it. What motivates us to refer a friend to something? Why do we care how they would benefit? What's the incentive behind it? Does referring a friend to a product strengthen our sense of belonging to society?