9 min read
What is the ROI of Out-of-Home (OOH) advertising?
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An Economic Impact Study
622 marketers that use OOH were surveyed across 46 states in the U.S. about their ad spend.
Key findings:
Nearly all (96%) of respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%.
Companies successfully using OOH are using the proceeds to fund additional OOH advertising.
Those who buy OOH struggle with determining the right medium.
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