Why Video Is Taking Off In B2B And What To Watch
7 min read
Why Video Is Taking Off In B2B And What To Watch

Video content. Video software. Video conferencing.

All of these verticals are changing the game for how business is done. Whether you're a sales professional or a marketing executive - video content and video services have changed the way we operate.

Over the coming years, it can be expected that video will continue to revolutionize the way business is done and offices operate.

The rise of companies like Zoom, Skype and more -- are solidifying the idea and reality that video is one of the most important mediums today.

And it's not lost on me that this is a video about video...

Video content is enjoyed more and more by millions of people around the world. And it's important that organizations of all shapes and sizes not only recognize this trend but also embrace it.

There's never been a better time to create video content and there's never been a better time to learn how to do it.

Social media channels like LinkedIn and Facebook are HEAVILY investing in video content because they know what television studios have known for years -- there's no better attention than the attention of someone hooked into a video.

In this video, I break down a few key things:

1) Why video is starting to really take off in B2B
2) Tools that B2B marketers & sales execs should watch
3) Why I believe conversation intelligence is the next hot market
4) A prediction of who is going to get bought in this space next
5) Some musings about LinkedIn, Skype & Microsoft

Featured by MarketMuse
The State of Gated vs Ungated Content
Report