Ecommerce epitomizes the modern consumer economy. It prioritizes speed, convenience, and efficiency over an in-store experience with a personal touch, making it the preferred choice for many shoppers.

In fact, ecommerce is taking a huge share of the entire sales market. In 2023, ecommerce sales accounted for 19.5% of worldwide retail sales at a total value of $5.78 trillion. This is expected to grow to a total of $6.88 trillion and 21.2% in 2025 and $7.47 trillion and 22.2% in 2026; and brands are investing in ecommerce just as heavily.

The ecommerce marketing landscape is always changing to meet the demands of consumers and leverage advancements in technology. For ecommerce marketers to achieve success and consistently engage their customers, they need to be aware of the most current ecommerce trends so they can provide best-in-class experiences for their customers.

Below, we look at ecommerce trends that are going to be the most popular - and have the greatest impact - in the near future.