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Posted Apr 15, 2020
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5 min read
How to Use the Pain/Problem Matrix to Write Compelling Sales Copy
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Making your sales copy as compelling as possible has never been more important than it is in these uncertain times. Fortunately, there are plenty of great resources out there that can help – including an interview we did recently with Erik Luhrs, aka, the "Bruce Lee of Revenue Generation." Erik uses his background in NLP ...
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