Ambiguous content strategy leads brands into the internet abyss. Unnoticed and forgotten. That's why when it comes to content design, careful planning must be adhered to for desired results - and the number one result is being recognized.
The most cinematic, memorable, stories are visual and emotional. Avatar, Titanic, Interstellar remained with us long after the experience of the film left us. After all, humans are visual creatures that feel and are often moved more by what they see, not what they hear. That's is why it so important when it comes to design for a brand; it should create a memorable story that leaves a lasting impression. The connection on a visual and emotional level is essential, but the Design, like a good story, needs to be engaging, but easy to follow