The realm of recruitment has drastically changed with the advent of numerous automation tools.Some of these tools are genuinely helpful and make recruiters better at their jobs as a result (ahem, Loxo's Talent Intelligence Platform).Yet others still have done little more than lead to a deluge of generic, broad emails that fail to capture the attention of hiring managers.With that said: to make a significant impact, it's essential to differentiate your approach by tailoring your outreach efforts to your audience.Identify and solve the hiring manager's problemHiring managers are not just filling positions; they are addressing specific skill gaps within their teams. Successful recruiters recognize this and tailor their outreach accordingly. For instance, if a job posting highlights a need for expertise in mergers and acquisitions, referencing this requirement directly in your communication can significantly increase the likelihood of a response.