Summary: Nearly everyone is talking about digital transformation – 63% of business leaders said the pandemic made them embrace digital transformation sooner than planned, according to Celerity. But very few businesses actually know how to execute or even what to execute. For those who don't stall out due to analysis paralysis, identifying key objectives and applying a right-fit approach is essential before diving straight into the deep end. One business that got it right is Tick King, with the help of an agency partner, Xposure Creative. To the tune of a 327% influx of new inquiries in less than 48