Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]
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Zontee Hou Zontee Hou
Posted Oct 26, 2024 10 min read
Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That's what my new book, Data-Driven We all know data is important, but a lot of us are still struggling to really make the most of it. At Convince & Convert, we help organizations with this challenge every day. If this is an area where you need support, this article is for you. Our managing director Zontee Hou has written a book to provide you with all the tools and frameworks you need to get your team on the same page, gather the right data, and turn those insights into marketing that strengthens customer relationships and drives real results.Get started on your learning journey with this inside look at the book "Data-Driven Personalization".

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