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Seema Shah
2 min read
MMM: 2024 Presidential Election Campaign Advertising Trends; UEFA Euro Championship Streaming Apps Experience Explosive Growth
Both the Biden and Trump campaigns have materially altered their advertising strategies for the upcoming 2024 election. The 2020 UEFA European Championship final game was watched by over 300mn people, making it the second most-watched soccer tournament after the World Cup. The 2024 tournament has started strong, with a 160% increase in DAUs on streaming apps in the US and UK for the initial match.
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