Scalable, convenient, and quick communications have become critical priorities for businesses. This is why business ventures look for the best SMS app in Salesforce that can cater to specific business use-cases and delivers a seamless performance. So apart from considering an app's features, the type of technology used to build an app is also worth considering. The technology used to create an app also plays a vital role in an app's performance. There are basically three types of mobile apps- Native, Hybrid, and Web Apps. But when it comes to flexibility, native apps customization capabilities are always a clear winner.