Everyone's talking about AI. Forrester estimates that businesses that use AI-driven insights can increase their revenue by up to 10%. But the question is, will AI make all jobs obsolete, especially that of sales reps?

The simple answer is no. As Jeff Kirchick, Owner of Much Will Be Expected LLC, says, the one strong advantage we have over AI, is humanity. The ability to add a human touch to your messaging and bring in your personality and shared values makes every interaction distinctive.

In session 13 of our Outbound for Dummies series, we speak to Jeff about how we can sell authentically in the age of AI.

Let's look at the session learnings.