When Fidelity Information Services (FIS) found their events program affected by the start of the global health crisis in March, they knew it would directly impact their sales pipeline. With up to five major hosted conferences each year, as well industry trade shows and internal events like sales kickoffs, the events team needed to find a creative solution to keep the sales funnel active. Cynda Covert, Events & Trade Show Advisor Senior, saw virtual events as the best path forward.