Even with the rise in email and messaging application when push comes to shove almost all business relies on phone calls. The difficulty with phone calls though is tracking that information, unlike communication via messaging or email, phone calls are difficult to push directly into the CRM. Toutapp reported that 71% of sales reps claim they are spending too much time on data entry. We have now reached an impasse, management needs sales data, but reps are bogged down by entering it in.