When product marketers think about successful sales enablement, it's usually the content and tools that come to mind first. But behind every case study, explainer video, and sales deck, there's so much more required for success than the tools themselves.

Before you can create great sales enablement with your product marketing, you must think like the sales team you serve.

So what can you do to deliver the most impact and long-term success? Lead not only with sales enablement tools, but with a focus on establishing trust with your sales team.