We all saw or heard about that episode (no spoilers, I promise), and since then, it seems that Peloton cannot stay out of the news cycle riding up to its earnings announcement.

Peloton experienced media fallout more than once in 2021: a child fatality involving its Tread+, the company's lack of immediate response, and supply chain issues causing long delivery delays. Plus, the fitness industry is seeing its customers shift back to in-person workouts, which has led Peloton to propose a temporary halt in production. And to counter the backdrop of economic decline, in early January, Peloton announced a free delivery-and-setup offer until Jan. 30 – something that before was part of the standard Peloton purchase.

Yet, all of this may not be as bad as it appears. Peloton is still a leader in its industry segment. The exercise equipment and media company may have some ground to regain, but never lost its foothold (despite what the stock price may say). Before the Peloton earnings report, let's delve into the online performance with Similarweb alternative data.