Today's consumer is digital first. Millennial and Gen Z consumers
have the same expectations for the financial services brands they
interact with as they do for ecommerce, retail, and travel brands.
If you've been paying attention, digital-first brands like Amazon,
Nike, and Netflix have set the bar high.
The Millennial and Gen Z generations have completely shifted the
landscape for financial services companies. Millennials use online
channels for banking 92% more than any other generation, pushing
financial services brands to evolve their traditional marketing
tactics to reach and engage a new era of consumers
Dash Hudson equips brands in the financial services industry
with the tools, best practices, strategies, and data they need to
craft an effective marketing strategy to capture today's digitalfirst consume