The IMEX Group, led by CEO Carina Bauer, faced the challenge of pivoting their IMEX Frankfurt event to a virtual format amidst the pandemic. Despite the setbacks, they quickly adapted, utilizing a comprehensive strategy and partnering with Cvent to deliver a seamless virtual experience. Through careful planning and leveraging technology, they successfully hosted PlanetIMEX, featuring educational sessions, networking opportunities, and a vibrant virtual environment. The event garnered high engagement and positive feedback, setting a standard for virtual events in the industry. Carina remains optimistic about the future of live events post-pandemic, emphasizing their enduring value and emotional impact. IMEX Group, a leader in the meetings and events sector, continues to innovate and connect global industry leaders through their flagship events in Frankfurt and Las Vegas.