Founded in 2012 in Johannesburg, MO Agency initially concentrated on website development but evolved to become a full service digital agency. By 2016, it was operating in a competitive local marketplace, and it needed to boost its web traffic, leads and sales. A more strategic, results-driven approach was in order; the inbound methodology was the obvious way forward. MO decided to join the HubSpot Partner Program, so it could improve ROI not only for itself but for its clients. Since then, it has increased its leads by 63X, while turnover has increased by 40%.