How B2B Sellers Can Succeed With Today's B2B Buyers
Associated with
Liam Halpin Liam Halpin
Posted Feb 14, 2022 4 min read
How B2B Sellers Can Succeed With Today's B2B Buyers

Today's B2B buyers behave very differently from the B2B buyers of just a few years ago. Liam Halpin, vice president sales, EMEA and LATAM sales solutions at LinkedIn, joins Ask A Sales Leader to describe the recent evolution of the B2B buying process and the competencies today's sellers need to succeed.