Guest post by Guillaume Cabane, ex-VP of Growth at Drift [https://drift.com] and
co-founder of HyperGrowth Partners [https://www.linkedin.com/in/cabane/]

The days of "spray and pray" email are over.

Just consider these statistics: The average cold email response rate is 1%,
which means for every 100 people you email, you're getting through to one person
(and probably bothering the other 99).

Meanwhile, the average success rate of an email phishing attack is 0.1%, which
really isn't that much