As the social media channel for professional networking, LinkedIn is the ideal platform for promoting your business. But without the right metrics, you may find it tough to know whether your social media strategy is working–or if your team's efforts are worthwhile. Let's take a look at the most important LinkedIn metrics for tracking progress and demonstrating success. Why Do LinkedIn Metrics Matter? Without LinkedIn performance data, you may find it impossible to say whether your work is paying off. But when you monitor LinkedIn metrics and track key performance indicators (KPIs), your team can determine the following.