Financial Services and TikTok: A Match Made in Gen Z?
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Erin Bankaitis Erin Bankaitis
3 min read
Financial Services and TikTok: A Match Made in Gen Z?

For social media brands, scale is essential and few, if any, social media platforms have experienced the sort of explosive growth that TikTok has. For financial services brands, then, the question becomes: Should you be marketing to Gen Z consumers on TikTok?

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