Are lawyers at risk of being replaced by AI? How will AI impact the future of legal marketing?

These questions and many more are top of mind as lawyers and legal marketers begin to adopt artificial intelligence in their marketing strategies.

We spoke with Conrad Saam, long-time legal marketing veteran, author, and founder of Mockingbird Marketing – a digital marketing agency for law firms – to discuss how attorneys and other legal professionals are using AI (or not), where they've been successful, and what the early roadblocks have been. Here's what we learned.