Just imagine: You have got a quality business lead, and the chances of lead conversion are extremely high. All you have to do is aggressively keep that lead engaged with your brand without a miss.

You must follow up consistently with that lead to stay on top of the sales game. For this, you need appropriate capabilities to help you perform your business operations effectively without wasting much time. The reason behind doing so is that multiple competitors can compete to win the same lead. The one who is more aggressive with the efforts is more likely to win the deal.

But what happens next is that you or your team somehow missed following up with that lead due to workload.

Consequences?

You missed the new business opportunity. Surely, this is not something that any business owner would want to witness.

This is just one instance that can happen due to a lack of right texting-related capabilities. In the above scenario, the Salesforce drip campaign can be your reliable and perfect capability to battle missed follow-ups. This is the kind of capability you can easily expect with the best SMS app for Salesforce, like 360 SMS.

In this blog, we will discuss different types of problems you can tackle with the help of an advanced Drip campaign in Salesforce.