Northern Safety & Industrial (NSI) – Creating Repeated Success with SalesIntel
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Ariana Shannon Ariana Shannon
Posted Mar 21, 2022 7 min read
Northern Safety & Industrial (NSI) – Creating Repeated Success with SalesIntel

Northern Safety & Industrial (NSI) is an industrial distributor. The company got its start focusing only on safety equipment such as gloves, glasses, hard hats, and general Personal Protective Equipment (PPE). Over the past 40 years, they have expanded to selling all industrial products to a multitude of different industries. They sell everything from safety glasses and gloves to everyday items like adhesives, abrasives, tools, tapes, and other general industrial items. Recently, a huge company focus has been on Covid tests and masks.

We sat down to talk with Jeff Patridge, Central Region Sales Manager at Northern Safety & Industrial. His team "is tasked with finding new clients and growing business, and pushing what our core businesses and solutions and products are across the central region of the United States."

Patridge is also responsible for training all new employees from a sales perspective on SalesIntel and other prospecting platforms used by the company.