In-House vs. Outsourced Online Reviews: What's Right for My Brand
Posted Jul 6, 2023 5 min read
In-House vs. Outsourced Online Reviews: What's Right for My Brand

88% of consumers rely on reviews to make decisions. If you're lucky enough to win the local vetting, then 90% of customers will make a purchase within 24 hours. What does all of this mean? Reputation management has been a priority for most chains in North America during 2016 and for a good reason.

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