Commercial architecture design firms regularly impact how customers perceive and experience brands, even beyond the visual aesthetic of a storefront or store section. These firms are responsible for the interior flow and facades of some of the most popular American companies that reach consumers worldwide. After all, a well-executed design builds a memorable customer experience and an efficient flow for foot traffic, both impacting client expectations for sales and customer retention.

PM Design Group, a young and thriving architecture and engineering firm with north of 160 employees in 13 offices across the United States, handles national rollouts for some of the most recognizable restaurants, big box chain retail stores, banks, and grocery stores.
"We do traditional major new construction, big renovations, and a lot of high-volume, small renovations to different clients across the country," said Carl Nelson, Senior Project Manager at PM Design Group.
From these major, high-profile projects arises a need to stay innovative, nimble, and on the vanguard of advancements in technology. PM Design Group embraces and promotes innovation in an industry that often sticks to traditional, familiar process workflows and software platforms specific to design.

When Nelson started at the firm, key technology solutions for managing their multi-faceted projects were off-the-shelf solutions. While teams at the firm were conducting surveys, typically with standard and sometime higher-resolution 360-degree cameras, then following up with 2D drawings and 3D modeling, managing their high volume of site photos had become cumbersome.