Associated with
Greg Wise
Posted Jun 15, 2021
•
4 min read
The psychology of e-commerce sales: Copycat effect
About the author: At the time of writing, Greg Wise was a Principal Inbound Marketing Expert & E-Commerce Specialist at HubSpot. In this guest post, he discusses the psychology of e-commerce sales, and how you can make use of social proof or the "copycat effect" to increase e-commerce sales conversions.
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