An effective mobile marketing strategy uses both push and pull tactics in order to maximize consumer engagement. Each has its charms. While a certain amount of push is essential if you want to reach a bigger audience, it can be seen as spammy if poorly executed.
This element of risk can engender a more timid approach to mobile marketing solutions. Many businesses are unwilling to take that risk, focusing instead on pull mobile marketing tactics like responsive web design and brilliantly rendered apps.