Running a business that generates revenue for years to come requires a strong yet simple business model. When a creative business has too many offers in place or cannot operate effectively, valuable time and resources get wasted. In this episode, businesses strategist Tara McMullin shares her expert process of how to simplify your business-and how doing so can make you more profitable. Tara and Emily discuss why your main offer matters most, the art of maintaining your vision, and how to streamline your business in ways that set you up for long-term success.