Associated with
Matthew Kobach
Posted Aug 11, 2022
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4 min read
5 Insights on Audience-Building, Twitter Workflows and Social KPIs From Northbeam's Matthew Kobach -
I'm so excited to share my conversation with Matthew Kobach! He's the CMO of Northbeam, a third-party attribution tool for e-comm brands. Before this, he worked at Fast and the New York Stock Exchange. One thing that I notice everywhere he goes: a Twitter strategy that makes WAVES. (Remember when everyoneeee was tweeting pics of...
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