There are hundreds of factors that go into Google's ranking algorithm, but many
agree that backlink-related factors count for dozens of those
[http://backlinko.com/google-ranking-factors]. Simply put, your site won't rank
well without them.

If your page gets inbound links from topical and relevant pages, Google rewards
you in turn with authority shown through SERP ranking. Google's Matt Cutts
weighed in on
[http://searchengineland.com/googles-matt-cutts-backlink-relevancy-big-win-terms-search-