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Posted Aug 2, 2025
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17 min read
What Is Lead Prospecting? How It Works + 6 Steps to Do It Right
Contents1 Lead Prospecting – TOC 2 What is Lead Prospecting?3 Lead Prospecting Vs Lead Generation – The Fundamental Difference?3.1 Lead Prospecting = Actively Seeking Targets3.2 Lead Generation = Building/Attracting Interest4 How to Do Lead Prospecting (Step-by-Step Framework)4.1 1. Define Your ICP (It's the Foundation for Smart Prospecting)4.2 2. Create a Hypothesis-Driven Prospecting Strategy4.3 3. Use [...]
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