AJ Wilcox In this LinkedIn Ads FAQs series, AJ Wilcox, a LinkedIn advertising expert and Social Media Advisory Board (SMAB) member, answers our burning questions about how to advertise on LinkedIn. Setting Up Ads on LinkedIn First, choose your objective Objectives don't quite work the same way that they do on Facebook. If your objective is to send someone to a landing page, then choose Website Visits; if it's to use LinkedIn's embedded forms within their ads, then choose Lea...