With Sweep, Inuvo's team was able to make changes to their configuration 70% faster than when they relied on consultants.
Benito Maldari, Senior GTM Enablement Manager at Inuvo explains how their configuration was not set up for success. Plus his team was struggling with the amount of time it would make a change in it as well. Each request needed to be sent to the consultant via email, followed by a review, then a deployment which added a ton of extra time to their process. Plus, the consultant didn't always have the contextual information from Inuvo's industry or business needs to adapt the change to be in line with the GTM strategy. This made for an inefficient workflow, to say the least.