Salesmanship can be a polarizing topic, even amongst small business owners-either you love it or you hate it. For the natural born salesperson, the opportunity for a deal puts a glint in their eye; they are bold and boundless, angled and always ready to pitch. The anti-salesperson, on the other hand, lets conversation drift away from products and services and worries about sounding pushy, even when they see an opening to close a deal. If you are the latter, there's no need to be ashamed. Not all successful small business owners are in love with selling. Everyone knows they need to sell, but comfort levels can vary significantly. If you want to increase your revenue, but struggle to put on the sales hat, there are ways to push profits forward without changing your style.