I've been in the advertising space for well over 10 years now, and for lead-generating ads nothing holds a candle to LinkedIn. The targeting options are by far the best and the results are the most accurate when trying to reach a certain persona.

About now I usually hear people say, "Yeah, we tried LinkedIn, but we didn't really see any results."

Okay, that's valid. But my guess is you weren't following the best practices to set yourself up for success. So let's go through them. Here are my top six strategies and tips to help you generate leads with LinkedIn Ads.