Why B2B sales reps are still critical in a digital world 
Associated with
Kerry Hudson Kerry Hudson
Lindsay Duran Lindsay Duran
Posted Jan 14, 2022 1 min read
Why B2B sales reps are still critical in a digital world 

B2B sales teams are critical for cultivating a high-quality customer experience.  

Yet with concern about the 'great resignation' looming upon us, amplified by growing attrition rates, it's becoming increasingly difficult for organizations to build and maintain customer excellence. In the ever-changing, modern world, how can you prepare new reps for success while providing customers with the service they expect and deserve?